Coloween
Category-exclusive beverage partnership · 2026

Coloween
2026

1,500 people. Six hours. Open bar.

Saturday, October 31, 2026  ·  Bounce Empire, Lafayette CO  ·  21+

19thAnnual
14/15Years sold out
1,500Hard cap, every guest in costume
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What a bottle does in this room

Six hours. No cash register.

The bar is open from 9PM to 3AM and nobody hands over a card. There’s no price sitting between your bottle and 1,500 people, so what gets poured is whatever the room is excited about. That’s how one brand takes a third of the night.

39.91%of every drink poured went to one brand, 2023
29.78%to the tequila and mezcal exclusive the same night
2,300cans of a single brand consumed in one night, 2022
38bartenders across two stages and four installations
The bar. Open 9PM to 3AM.
The bar. Open 9PM to 3AM.
Branded product, in every hand
Branded product, in every hand
Your wrap, where the room looks
Your wrap, where the room looks
White ClawCasamigosSazerac / WheatleyHotaling & CoLuxco / YellowstoneFireballKeeper’s HeartRumChataCrafthouse CocktailsExoticoTres GeneracionesLiquid DeathFever-TreeWhite ClawCasamigosSazerac / WheatleyHotaling & CoLuxco / YellowstoneFireballKeeper’s HeartRumChataCrafthouse CocktailsExoticoTres GeneracionesLiquid DeathFever-Tree

Category exclusivity

One brand per shelf.

All night, nothing else like your bottle gets poured. We design, build and staff a named space around it, and 100% of the fee goes into building that space.

100% of your fee
goes into the build.

Your marks ride the whole 12-week campaign. The October retail month runs across 80+ Denver doors, the citywide #JustFoundJerry hunt runs all September, and you get a reconciled recap: flash numbers in 72 hours, the full report in 14 days.

Tell me the shelf
you want held.

I’ll send back a one-page spec of the space, the build and what it delivers, before you commit to anything.

Hold my shelfOpen the 3-page PDF

Agreements close September 25. Fabrication lead times make a later signature undeliverable.

JJ Walker

Founder  ·  Collective360  ·  Coloween®

jj@collective360.com